
74th EDITION SEPTEMBER 2025

VISUALIZAÇÃO DA REVISTA
Nesta edição você encontra...

COVER STORY
E-commerce is no longer a differentiator, it's a necessity!

SUPER CHAT
Power Skills and Innovation: how to lead and engage teams with Dafna Blaschkauer

SPECIAL NOTEBOOK
Beauty Sells! How can your supermarket profit from self-care?

CONNECT RETAIL
ASSERJ HUB 2025 expands the role of startups in Conecta

MEMBER IN FOCUS
Check out the actions of Supremarket, Redeconomia Princesa, Serra Azul, among many others!

INSIDE ASEERJ
Inside Conecta Varejo 2025: innovation, strategy and the future of retail in evidence!

GOOD SALES
Children's Day and Halloween: how to sell on these dates?

I ARRIVED AT THE GONDOLA
Launches in focus: new products and trends to boost your sales!

ME IN RETAIL
Discover the journey of Thiago Cunha, commercial director of Redeconomia Reunidos!

TRADE SPACE
Trade marketing turns the POS into a stage for experiences

IT'SPENALTY
B2B direct sales?

ECONOMY ON THE AGENDA
Good results at the start of the second half of the year, a falling basic food basket and the impact of tariffs on eating out

INDUSTRY ON THE SCENE
Chinezinho: a Rio de Janeiro tradition that has become a national food reference