
73nd EDITION AUGUST 2025
A Revista Super Negócios é a publicação mensal da Associação de Supermercados do Estado do Rio de Janeiro (ASSERJ), elaborada por uma equipe de jornalistas comprometidos em trazer pautas inovadoras e exclusivas do universo varejista.
Nesta revista, você desvendará o panorama econômico do Brasil e suas repercussões no setor, além de se inspirar com histórias de sucesso e se atualizar nas mais eficazes estratégias, tecnologias e inovações para potencializar sua rotina e negócios, ampliando suas vendas de forma extraordinária.

VISUALIZAÇÃO DA REVISTA
Nesta edição você encontra...

COVER STORY
Connecting retail with those who make retail happen!

SUPER CHAT
Leadership in times of AI. Chat with Ricardo Zuccollo.

SPECIAL NOTEBOOK
Is Pet a supermarket thing?

CONNECT RETAIL
Personalization: the way to boost sales and customer loyalty

MEMBER IN FOCUS
There were many actions promoted by the members, come and see!

INSIDE ASEERJ
ASSERJ news for you to stay tuned!

GOOD SALES
Customer Day and Black Friday, is your supermarket getting ready?

I ARRIVED AT THE GONDOLA
Launches in focus: new products and trends to boost your sales!

ME IN RETAIL
From packer to commercial and marketing director of Floresta Supermarket!

TRADE SPACE
Trade marketing turns the POS into a stage for experiences

IT'SPENALTY
invest in in-house, outsourced or hybrid delivery?

ECONOMY ON THE AGENDA
Tarifaço, wars and the supermarket sector closing the first half of the year with good results!

INDUSTRY ON THE SCENE
From the factory floor to the shelves: a visit to the Limppano factory